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New Levi's outdoor blitz in NYC

Published on .

Levi Strauss & Co., San Francisco, has begun wild postings in Manhattan of the latest round in its outdoor campaign for stiff jeans. The postings have copy such as "Stiffer than aluminum siding, but not nearly as comfortable," and "You think you're so tough, try wearing these without underpants." TV spots are expected to follow later this month.

Copyright June 1998, Crain Communications Inc.

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