×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Levi's readies to hear from 5 shops in review

Published on .

Top officials of Levi Strauss & Co. the week of the 19th will hear presentations from five agencies pitching the marketer's estimated $90 million advertising acount for its denim apparel. The five agencies making presentations on strategy and creative include incumbent Foote, Cone & Belding and Hal Riney & Partners, San Francisco; Bartle Bogle Hegarty, London, Levi's agency in Europe and Asia; and two Omnicom shops, BBDO Worldwide, New York and Los Angeles, and TBWA Chiat/Day, Venice and San Francisco, Calif.

Copyright January 1998, Crain Communications Inc.

In this article:
Most Popular