Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Levi's refashions its Wide Leg ads

Published on .

Levi Strauss & Co. is modifying the music and other elements in its new "Make room" campaign for Wide Leg jeans. The break date has been pushed back one week to Aug. 15 while Levi's reworks the ads. The initial ads showed urban scenes, including one in which leery businessmen scatter when a group of tough-looking boys marched toward them (AA, July 29). Foote, Cone & Belding handles.

Most Popular
In this article: