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Levi's refashions its Wide Leg ads

Published on .

Levi Strauss & Co. is modifying the music and other elements in its new "Make room" campaign for Wide Leg jeans. The break date has been pushed back one week to Aug. 15 while Levi's reworks the ads. The initial ads showed urban scenes, including one in which leery businessmen scatter when a group of tough-looking boys marched toward them (AA, July 29). Foote, Cone & Belding handles.

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