Levi's seeks new prez

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Levi Strauss & Co., San Francisco, will look outside the company for a new president following today's announced retirement of Peter Jacobi. Mr. Jacobi's retirement comes as the jeans giant is struggling with a sales decline that might have reached 10% last year. Its sales for 1997, the last reported year, were down 3% to $6.9 billion TBWA/Chiat/Day, Playa del Rey, Calif., and San Francisco, won Levi Strauss' $90 million Levi's account one year ago, but most of the executives who hired the agency have since left. Levi Strauss also is in the throes of a major management overhaul. Agency executives familiar with the company say it might soon begin handing out assignments to other shops.

Copyright January 1999, Crain Communications Inc.

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