Levi's to start footwear line

Published on .

Most Popular
Stride Rite Corp. will market a line of Levi's footwear for men, women and children beginning next year under a licensing pact with Levi Strauss & Co. The footwear will coordinate with the Levi's clothing and be sold in department and specialty stores as well as footwear stores. Foote, Cone & Belding, San Francisco, which handles Levi Strauss and Stride Rite's Keds shoes, will handle the new Levi's shoe line. Spending was not disclosed.

Copyright April 1997, Crain Communications Inc.

In this article: