Stride Rite Corp. will market a line of Levi's footwear for men, women and children beginning next year under a licensing pact with Levi Strauss & Co. The footwear will coordinate with the Levi's clothing and be sold in department and specialty stores as well as footwear stores. Foote, Cone & Belding, San Francisco, which handles Levi Strauss and Stride Rite's Keds shoes, will handle the new Levi's shoe line. Spending was not disclosed.
Copyright April 1997, Crain Communications Inc.