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Levi's to start footwear line

Published on .

Stride Rite Corp. will market a line of Levi's footwear for men, women and children beginning next year under a licensing pact with Levi Strauss & Co. The footwear will coordinate with the Levi's clothing and be sold in department and specialty stores as well as footwear stores. Foote, Cone & Belding, San Francisco, which handles Levi Strauss and Stride Rite's Keds shoes, will handle the new Levi's shoe line. Spending was not disclosed.

Copyright April 1997, Crain Communications Inc.

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