Bromley, Aguilar & Associates, San Antonio
Creative Director: Federico Traeger
Art Director: Ed Flores
Copywriter: Rafael Serrano
Producer: Kim Bunch
Production Company Director: Jim Richie, Ashe Bowie Films
Composer: Jason Murgo, New Age Recording
Sinister-looking b&w shots of barbed wire and shadows open this spot for Levi's new jeans line. It borrows some of its visual style from the campaign created by TBWA/Chiat/Day, Playa del Rey, Calif., for Levi's Hard Jeans launch.
"In the past, barb wire was made from the strongest steel. Until they found something stronger," announces the voice-over, as the camera continues to pan slowly along the wire -- the "Alambre" of the title.
Then the shot dissolves to a closer shot of the barbed wire, to reveal the