Levi Strauss & Co. has named Novo Media Group primary development agency for its corporate and Slates brand Web sites, Novo said Feb. 3. The relationships include creative development, design, production, engineering, and for Slates' online program, online media buying. Levi Strauss said Novo will primarily be involved with transactional back-end systems for online sales of specialty items such as hats and key chains on the sites. Levi added the relationship does not impact its agency of record relationship with CKS Group, New York.
Copyright February 1998, Crain Communications Inc.