The Hamburg-based agency handles German consumer marketing for the brand, which runs alongside the commercials created by Bartle Bogle Hegarty, London. Springer & Jacoby has held the $3m budget since the end of 1995. In the future, BBH will take on this additional assignment.
However, Levi Strauss Heusenstamm continues to work with Start Advertising, Munich, which is responsible for the company's point-of-sale activities in Germany.
Copyright September 1997, Crain Communications Inc.