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Levi Strauss CEO Marineau seizes marketing reins

Published on .

Levi Strauss & Co., San Francisco, eliminated the position of chief marketing officer, placing marketing responsibilities in the hands of new President-CEO Philip Marineau. "Given Phil's strong marketing background, the position was redundant," a company spokesman said. Gordon Shank, Levi Strauss' first-ever chief marketing officer, will leave the company at an unspecified date, the spokesman said. Mr. Marineau, formerly president-CEO of Pepsi-Cola North America, will determine Levi Strauss' strategic marketing direction, working with Robert Holloway, who heads the youth category with its L2, Red Tab and Silver Tab lines, and James Capon, head of the young adult brands, Dockers and Slates. Mr. Shank previously spearheaded Levi Strauss' move into online selling, which will be discontinued after the holiday season. The spokesman said the marketer will continue to pursue Mr. Shank's other responsibility of looking for acquisitions of other apparel brands. "We still include acquisitions in what we will be looking at going forward to enhance our offering of casual apparel products," the spokesman said.

Copyright November 1999, Crain Communications Inc.

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