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Levi Strauss stays with Harrod & Mirlin/FCB

Published on .

Levi Strauss & Co., San Francisco, decided to keep its $5 million Canadian account at Harrod & Mirlin/FCB, Toronto. The account encompasses creative and media for the Levi's and Dockers brands. The review pitted the 10-year incumbent against TBWA/Chiat/Day. Harrod President Peter Shier said changes at both the client and his shop resulted in the review. Mr. Shier said new work for the client is expected next spring. Sibling agency FCB Worldwide, San Francisco, handles Levi Strauss' Dockers and Slates in the U.S. TBWA/Chiat/Day, San Francisco, is agency for Levi's work.

Copyright December 2000, Crain Communications Inc.

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