Lexmark starts ads

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Lexmark International on Monday said it started a consumer campaign to build brand awareness for its inkjet printer line. Lexmark is pushing into the retail market against such well-known brands as Hewlett-Packard, Canon and Epson. The "How to sell yourself a Lexmark" campaign will run in computer magazines, on the Internet and in newspapers, magazines and radio in some local markets. Goldberg Moser O'Neill, San Francisco, is the agency.

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