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Lexmark unveils global ad

Published on .

Lexmark, Lexington, Ky., breaks its first global brand TV spot Oct. 23 during the World Series. The spot, created by Warwick Baker O'Neill, New York, was shot by celebrity photographer Herb Ritts and features a girl, woman business owner and young male Web designer bringing their creative ideas to life using Lexmark printers. The spot is part of a multimillion-dollar campaign, tagged "Passion for printing ideas,'' that's intended to convey "the real emotional benefit of the printing moment, connecting technology with humanity,'' said Margaret Newville, director of corporate advertising.
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