Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Lexus breaks contestants' ads

Published on .

Toyota Motor Sales USA's Lexus Division, Torrance, Calif., tapped the five contest finalists who created :30s online for its all-new IS 300 sports sedan. The spots can be seen starting June 5 on lexus.com. The spots are part of a sweepstakes to launch the new model. Lexus said 2,041 commercials were created on the site by contestants in the first wave of the sweeps. One of the creators will win the car. Consumers who vote for their favorite spot can also win the car. The winning spot will break June 29 on ABC's "Who Wants to Be a Millionaire."

Copyright June 2000, Crain Communications Inc.

Most Popular
In this article: