Toyota Motor Sales USA's Lexus Division, Torrance, Calif., this week breaks four TV spots, using humor to convey drivers' enjoyment of its vehicles. The commercials from Team One
, El Segundo, began airing yesterday and will run through the 2000 model year on broadcast and cable networks, with Lexus' budget rising about 10%, according to Chris Conard, national advertising manager. Lexus spent $151.4 million in measured media in 1998, according to Competitive Media Reporting.
Copyright October 1999, Crain Communications Inc.