Lexus breaks new spots

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Toyota Motor Sales USA's Lexus Division, Torrance, Calif., this week breaks four TV spots, using humor to convey drivers' enjoyment of its vehicles. The commercials from Team One, El Segundo, began airing yesterday and will run through the 2000 model year on broadcast and cable networks, with Lexus' budget rising about 10%, according to Chris Conard, national advertising manager. Lexus spent $151.4 million in measured media in 1998, according to Competitive Media Reporting.

Copyright October 1999, Crain Communications Inc.

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