(March 28, 2001) -- The Lexus Division of Toyota Motor Sales USA, Torrance Calif., inked a co-branding deal with department store chain Neiman Marcus. Lexus becomes the exclusive auto of the retailer's InCircle Rewards program. Customers who spend between $1 million and $5 million in 2001 at the store get a free Lexus model, depending on how much was spent. Lexus will advertise in select Nieman Marcus catalogs and magazines. -- Jean Halliday
Copyright March 2001, Crain Communications Inc.