Lexus plans print ads to fight tariff

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Toyota Motor Sales USA's Lexus division as early as this week plans a national newspaper campaign on the 100% tariff set to take effect June 28 on Japanese luxury cars. Team One, El Segundo, late Friday was presenting alternative creative to Lexus.

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Consumer magazine advertising stayed strong in May. Publishers Information Bureau reported ad pages rose 6.1% to 18,502 for the month; revenue was up 13.5% from a year earlier to $915.2 million.

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