Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Lexus plans print ads to fight tariff

Published on .

Toyota Motor Sales USA's Lexus division as early as this week plans a national newspaper campaign on the 100% tariff set to take effect June 28 on Japanese luxury cars. Team One, El Segundo, late Friday was presenting alternative creative to Lexus.

Consumer magazine advertising stayed strong in May. Publishers Information Bureau reported ad pages rose 6.1% to 18,502 for the month; revenue was up 13.5% from a year earlier to $915.2 million.

Most Popular
In this article: