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Lexus steers to NBC

Published on .

Toyota Motor Sales USA's Lexus division launches a TV campaign Feb. 1 for the new Lexus LX 450 sport utility. A special-effects-laden spot airs on five of NBC's Thursday night shows, including three slots on "E.R." Lexus claims. the spot from Team One, El Segundo, Calif., is its most ambitious commercial ever.

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