LibertyBay.com, a national Internet service provider, this week breaks three new spots that will air nationally on network cable stations. The new commercials target frustrated Internet users looking for better service and a more affordable ISP; the main character in each spot portrays the ISP user who has grown frustrated with his traditional, insensitive service provider. The character bemoans the high costs and lack of attention he receives via his Internet service provider, declaring, "I just want something that doesn't suck!'' McFarland Richards & Graf, Seattle, created the new campaign. LibertyBay.com currently offers unlimited local dial-up Internet access for $8.95 a month to users nationwide. Ad spending was undisclosed.
Copyright November 1999, Crain Communications Inc.