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Licensing projects for G&J titles

Published on .

Gruner & Jahr hired New York-based Hamilton Projects, a division of Spelling Entertainment, to develop licensing campaigns for women's service titles McCall's and Family Circle. The campaign for Family Circle will allow the title to develop and license merchandise aimed at crafts, kitchenware, housewares and holiday-oriented products. The campaign for McCall's will create products for the magazine's 120th anniversary and cooking products under the McCall's Cooking School brand.

Copyright August, 1995 Crain Communications Inc.

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