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Licensing sales hit new high

Published on .

Worldwide retail sales of licensed merchandise reached a record $102.2 billion in 1994, according to new research done by the Licensing Letter, New York. That's up 4% from $97.8 billion in 1993. Sales in the U.S. were up 5% to $70 billion from $66.5 billion, despite zero growth in the sports category, hard-hit by labor strikes and changing fashion trends.

BellSouth Telecommunications, Atlanta, is reviewing its estimated $45 million advertising account for local and some long distance services to consumers and business. Incumbent Tucker Wayne/Luckie, Atlanta, is taking part in the review. The agency also handles advertising, estimated at about $30 million, for BellSouth's cellular phone and other businesses that are not part of the review.

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