Lieberman warns Hollywood Gore will act on kid-aimed ads

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Democratic vice presidential candidate Joe Lieberman on Nov. 1 said Hollywood and retailers "have not gone far enough" to halt the marketing of violent, adult-rated movies, music and videogames to children, and warned that, if elected president, Al Gore will take action next year if they don't do more. The senator from Connecticut said in the seven weeks since the Federal Trade Commission reported that products were being rated for adults but advertised for kids, not enough changes had taken place. "If your industries do not take the steps called for by the FTC within the next six months and do not commit to uniform policies with real teeth, then we will call on the FTC to bring actions under the current false and deceptive advertising laws against companies that market adult-rated products to children," Sen. Lieberman said in his letter. "If we find the FTC lacks sufficient authority . . . then we will recommend narrowly tailored legislation to provide the necessary authority."

Copyright November 2000, Crain Communications Inc.

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