For ad copywriters: Life is a journey; life is harsh. It's a discovery; and full of choices; or a sport (drink it up!). Or, simply, life is good (with the right beer in your hand, anyway). More importantly, "life" is
something to pin an ad to.
Wilderness Systems: Life is discovery. Get out. In-house
Nissan: Life is a journey. Enjoy the ride. TBWA Chiat/Day, Venice, Calif.
Sauza Conmemorativo: Life is harsh. Your tequila doesn't have to be. Cliff Freeman & Partners, New York
Gatorade: Life is a sport. Drink it up. Foote, Cone & Belding, Chicago
Partition Magic from PowerQuest Corp.: Life is full of choices. So why limit yourself to just one flavor of operating system? Allen Advertising, Provo, Utah