LIFE SAVERS TAKES SWIG OF A NEW LINE OF JUICES

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LifeSavers Co. this month dives into the growing non-carbonated beverage market with a line of licensed fruit drinks. Produced by Morse Holdings Corp. and available in five flavors, the Life Savers Beverage will reach national distribution by June. Separately, LifeSavers and General Mills have co-branded a drink-box beverage called Life Saver Squeezit, supported by a 30-second spot from Saatchi & Saatchi Advertising, New York.
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