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LifeMinders.com breaks radio spots; hands off AOR status to Fallon McElligott, Duffy Design

Published on .

LifeMinders.com, a provider of free, practical and personalized e-mail messages, selected Fallon McElligott and design subsidiary Duffy Design & Interactive, both Minneapolis, as its agencies of record. The shops will provide a variety of integrated services on the LifeMinders.com account, including online and offline advertising, brand strategy, Web site design, online and offline media buying, and strategic consulting. Billings were not disclosed. At the same time, SFM Media, New York, is handling media behind a radio campaign in six major markets - New York, Los Angeles, Chicago, Boston, Denver and Minneapolis. The campaign, with billings of about $6 million, has creative handled by Franklin & Burling Advertising, Alexandria, Va.

Copyright October 1999, Crain Communications Inc.

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