LifeMinders, LetsPlay partner to play e-mail games

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LifeMinders, a Web and wireless direct marketing infrastructure company, is partnering with LetsPlay, a provider of game-based viral marketing tools, to help expand LifeMinders' subscriber base through e-mail games delivery. The enhanced "LifeMinders Today'' e-mail offering will contain a game card that allows recipients to engage their friends and family members in interactive e-mail games.

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