renews $3.5 mil in ad contacts

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Most Popular, a service that sends consumers reminder e-mails for life events such as birthdays and seasonal tasks, will announce Dec. 7 that it is renewing ad contracts worth $3.5 million. Advertisers include PETsMart and insurance site InsWeb. LifeMinders said it has more than 6 million people signed up for its free reminder service.

Copyright December 1999, Crain Communications Inc.

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