Lifesavers Co. on Wednesday launches candystand.com
, featuring a variety of Shockwave games and digital magazines. Among the games on the site are "Waterpark Pinball," a basketball game and a TV trivia game; all the games were designed by Skyworks Technologies. While some marketers--notably Levi Strauss & Co.--have decreased the emphasis on entertainment in their sites, Lifesavers believes the strategy still has legs.
Copyright March 1997, Crain Communications Inc.