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Lifetime links sites to promote TV show

Published on .

Lifetime Television and 75 partner sites are linking to promote the new Lifetime series "Traders," premiering Sept. 3. A contest with more than $100,000 in prizes launches Sept. 9, with the 75 partner sites pointing to a Lifetime "Traders" site.

Participating sites, including About Work, Edgar Online and Mr. Showbiz, promote the series in exchange for mention in on-air spots on Lifetime showcasing their URLs. Three partners are donating prizes, including 50 one-year subscriptions to Morningstar Investor; 10 subscriptions to Intuit's Investor Insight Service; and 3,000 70-year stock analysis charts.

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