×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Lifetime, Women.com link

Published on .

Lifetime Entertainment Services, New York, is joining with Women.com Networks, San Mateo, Calif., in an equity and promotional deal. Lifetime agreed to take a 4.6% stake in Women.com, while Women.com will purchase $10 million in advertising from Lifetime Television over three years. The alliance links Lifetime with Women.com and Hearst Magazines, which already has a major stake in Women.com.

Copyright September 2000, Crain Communications Inc.

In this article:
Most Popular