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Lincoln links with Sprint PCS

Published on .

Ford Motor Co., Dearborn, Mich., March 15 announced a partnership with Sprint Corp.'s Sprint PCS to deliver voice-activated, digital wireless communications and Internet features in select 2001-model Lincoln vehicles going on sale later this year. The system will include a portable Motorola StarTrac dualband digital/analog phone to make calls or access the Internet via voice. The carmaker is considering advertising the features, a spokesman said. Y&R Advertising, Irvine and San Francisco, Calif., handles Lincoln. Ford's Jaguar Cars North America, Mahwah, N.J., touts its current voice-activated system in print ads from Ogilvy & Mather, New York.

Copyright March 2000, Crain Communications Inc.

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