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LINCOLN LS' AD 'JOURNEY' BEGINS

Published on .

Ford Motor Co.'s Lincoln broke the $70 million push for its 2000 LS luxury sports sedan July 17 with three TV spots, plus print and outdoor (AA, May 24). "Surprising Journey," from Y&R Advertising, Irvine, Calif., shows the car in a series of visually tricky perspective changes as it cruises through mountain roads, ending with the new tag, "Lincoln. American luxury." Lincoln is betting on the LS to build on the repositioning it started with the Navigator SUV, drawing younger buyers and selling overseas. Copywriters: Jim Plegue,
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