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Lincoln Mercury acc't to Wunderman

Published on .

Lincoln Mercury awarded its estimated $50 million event marketing account to Wunderman Cato Johnson. The Young & Rubicam unit's Chicago office has done project work for the carmaker for the past year, inking Mercury deals with a pro cycling team and women's pro golf. Wunderman's relocated Detroit office in Irvine will report to the Chicago office. Mike Pirolo is account director. Y&R and Wunderman, Irvine, have the Ford Motor Co. brands' national accounts, advertising and integrated marketing.

Copyright July 1998, Crain Communications Inc.

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