LINCOLN-MERCURY OPENS INTERNET SHOWROOM; INTERACTIVE TITLE COMING FROM CMP?; 3DO CHIEF RESIGNS ELECTRONIC ARTS POST; COMPUSERVE ROCKS WITH AEROSMITH; OTHER NEWS:

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Ford Motor Co.'s Lincoln-Mercury division quietly opened the doors of its automobile information center on the Internet June 17. The service, accessed through the Electronic Newsstand, offers a text-only database of Lincoln-Mercury information. But Lincoln-Mercury agency Young & Rubicam, Detroit, isn't handling the assignment; J. Walter Thompson/Online is. The client shifted the work to JWT, Ford division's agency, because it had more experience with online services, a Lincoln-Mercury spokesman said.

CMP Publications is rumored to be considering starting a trade publication that would compete with soon-to-launch Interactive Week. That magazine-founded by former CMP executives Jack Dolce, Beth Haggerty and Al Perlman-is bankrolled by CMP rival Ziff-Davis Publishing Co. "We originally had the idea at CMP, and it was being researched by Jack and Beth," said CMP Exec VP Ken Cron. "We think it's our property. He added: "If we believe market viability is there, we will be there. But we think it's early."

W.M. "Trip" Hawkins, president-CEO of struggling 3DO Co., Redwood City, Calif., has resigned as chairman of Electronic Arts, San Mateo, Calif., a videogame software company he founded a dozen years ago. 3DO decided in March to market videogames as well as its game machine, putting it in direct competition with Electronic Arts. Electronic Arts' board will name a new chairman in July.

Geffen Records and CompuServe today will make an Aerosmith song, "Head First," available free to musical aficionados with personal computers and plenty of time. Downloading the never-before-released song will take 60 to 90 minutes using a relatively speedy modem. For a limited time offer, Aerosmith will waive royalties and CompuServe will waive connect-time charges.

Magazine industry veteran Scott Kauffman was named VP-business development at Time Warner Interactive, New York. Mr. Kauffman, 38, was most recently VP-broadcast and new media at Entertainment Weekly and director of marketing, franchise development and new media for Money. ... The Minneapolis Star Tribune will go online with Ziff-Davis' Interchange service this winter. ... Mecklermedia Corp.'s CD-ROM World will distribute a buyers guide on CD-ROM in its November issue.

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