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Lincoln-Mercury reorganizes

Published on .

Lincoln-Mercury has joined the automotive marketing trend to brand management. The Ford Motor Co. division has named five car line managers, who head up teams responsible for making sure product features and marketing programs match a car's brand image. Lincoln-Mercury agency Young & Rubicam, Detroit, will have a representative for each of the five units to help translate the brand image into advertising. The car line managers will report to General Marketing Manager Ben Lever. As part of the reorganization, Advertising Manager Dale Jones takes the new position of marketing communications manager, with broadened responsibilities for promotion and merchandising as well as advertising.

Kmart Corp.'s Chairman Donald Perkins, addressing unhappy stockholders at the retailer's annual meeting in Dearborn, Mich., admitted the chain has problems, including poor inventory management and lack of good customer service. He said "changes are on the way," and that the company is still searching for a CEO to replace Joseph Antonini, who resigned in March. He said Kmart will be looking for a "team leader" from outside Kmart.

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