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(May 23, 2001) -- New Line Cinema's troubled marketing department has named Russell Schwartz president of theatrical marketing.

AOL Time Warner's New Line had been looking for new head of marketing for the past six months, according to executives close to the company.

Mr. Schwartz replaces Joe Nimziki, who is expected to sign a deal to direct films for the company. Mr. Schwartz had been president of USA Films, the studio behind films such as Traffic and Being John Malkovich.

After a successful 1999, thanks in part to the blockbuster Austin Powers: The Spy Who Shagged Me, New Line has slipped dramatically in overall box office revenues.

The studio had changed media agencies earlier this year, moving to Aegis Group's Carat USA, New York, from Independent Media, New York. -- Wayne Friedman

Copyright May 2001, Crain Communications Inc.

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