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New Line Cinemas, AOL sign marketing deal

Published on .

New Line Cinemas will have a major presence on America Online's Movies main screen and will be able to promote its new movies throughout the AOL Entertainment Channel, AOL chat areas, Entertainment Asylum, AOL.com and Digital City under a multimillion-dollar, 16-month marketing deal announced May 6. New Line also will create special sites linked to AOL for each of its films. The sites will include listings of convenient cinemas for moviegoers.

Copyright May 1999, Crain Communications Inc.

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