Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

New Line Cinemas, AOL sign marketing deal

Published on .

New Line Cinemas will have a major presence on America Online's Movies main screen and will be able to promote its new movies throughout the AOL Entertainment Channel, AOL chat areas, Entertainment Asylum, AOL.com and Digital City under a multimillion-dollar, 16-month marketing deal announced May 6. New Line also will create special sites linked to AOL for each of its films. The sites will include listings of convenient cinemas for moviegoers.

Copyright May 1999, Crain Communications Inc.

Most Popular
In this article: