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Line extensions for Dial soap

Published on .

Dial Corp., Phoenix, said it will launch Spring Water Dial, a bar and body wash, later this spring. Ad plans were not disclosed. Dial said it also will launch print ads for its Natures Accents line of bath and body products, sold mainly through Wal-Mart and Kmart stores, in June issues of Cosmopolitan, Glamour, Mademoiselle and Seventeen. Plans for a launch of new, taller, pillar-style Renuzit air freshener candles have been delayed to the fall due to a fire at a supplier, the company said. DDB Needham Worldwide, New York, handles all three brands.

Copyright April 1998, Crain Communications Inc.

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