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New Line on 'Net

Published on .

New Line Cinema is establishing an in-house division for interactive promotions and marketing. The unit's first project will be an Internet promotion with 1-800-FLOWERS tied to the upcoming film "Bed of Roses." The new unit will form alliances with Web page producers and online services. The division will be led by Elissa Greer, formerly VP-field publicity and now VP-field and interactive marketing.

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