Value Line, New York, hired Partners & Shevack/Wolf as its first agency of record. Shevack will handle marketing for Value Line's financial data services and the launch of an online investor information center. The agency also will develop a consumer campaign to promote Value Line's financial data and analysis services to individual investors. Value Line executives said the budget for the campaign will be well in excess of $10 million.
Copyright October 1999, Crain Communications Inc.