ON THE LINE: TELECOMMUNICATIONS COMPANIES' AD SPENDING

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AT&T Corp. $476 million

MCI Communications Corp. $455 million

Sprint Corp. $291 million

Bell Atlantic Corp. $210 million

SBC Communications Corp. $195 million

BellSouth $135 million

GTE Corp. $105 million

Ameritech Corp. $97 million

U S West $88 million

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