New Line Video signs promotion partners

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New Line Home Video in an unprecedented move will release the first three episodes of the upcoming Saturday morning animated series "The Mask" on home video in October and has signed Taco Bell and Pillsbury's Totino's Party Pizza and Pizza Rolls as promotional tie-in partners. Taco Bell will create a six-week Kids Meal promotion and support with in-store advertising. For Totino's, Pillsbury will offer character cut-outs on packaging, a $3 mail-in rebate with purchase of a video and four Totino's products, and a national free standing insert that will drop Oct. 15. The videos will include a 55-cent coupon for Torino's products.

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