Gateway 2000 tapped McCann Relationship Marketing, New York, as direct marketing agency of record, and parent McCann-Erickson Worldwide for general advertising. The entire business is estimated at $70 million. Direct mar-keting had been handled in-house; the general ad account was at D'Arcy Masius Benton & Bowles, Los Angeles (AA, March 30).
Thomas E. Vasquez was named president-CEO of Yankelovich Partners, Norwalk, Conn. Mr. Vasquez joins the market researcher from KPMG Peat Marwick, where he was national partner in charge of corporate trans- action services. He succeeds John Struck, who becomes chairman of Yankelovich Holdings and will focus on new business. Also, Yankelovich announced the acquisition of database marketing com- pany AIM Marketing, Fairfield.