LinkExchange launches Revenue Avenue

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LinkExchange, the Web-site services company recently acquired by Microsoft Corp., launched Revenue Avenue, a hub for affiliate sites. Through Revenue Avenue, small businesses can generate revenue by joining a number of affiliate programs or by starting their own through LinkExchange's ClickTrade service. The site is the hosts for more than 1,000 online affiliate programs, in which Web-site owners are rewarded for the sales or traffic they refer to affiliate sites. Microsoft's MSN is kicking off the site with an online promotion running on Expedia, CarPoint, MSN Gaming Zone and other sites.

Copyright December 1998, Crain Communications Inc.

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