Linking Animals and ice cream

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Discovery Channel Multimedia and Ben & Jerry's Homemade are linking for the ice cream marketer's first-ever co-promotion. Starting in March, the first 25,000 purchasers of Discovery's Animal Planet CD-ROM will get a coupon for a free pint of ice cream from Ben & Jerry's. In addition, a $10 rebate form will be printed on the side of at least 4 million pints of ice cream. The disc will retail for about $35 and will be in stores in February.

Copyright January 1997, Crain Communications Inc.

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