I was a member of the 2002 Cannes print jury. I've been quoted by AdAge.com and USA Today as "absolutely hating" the Cannes print Grand Prix winner, which I did say.
But my problem with the choice is not related to political correctness or the use of sex, as reported. In fact, I'm sure the
Characterizing the debate within the jury as having been Americans vs. Europeans isn't how it went, either. The majority of the jury obviously loved the ads, but several didn't, including Europeans.
There was some great work in the show. It seems unfortunate that the Cannes Grand Prix wasn't exactly grand. It was a bit like giving Austin Powers, The Spy Who Shagged Me an Oscar.
Ogilvy & Mather, Toronto