SECOND LIONS JURY MEMBER SLAMS PRESS AWARD

Calls Saatchi & Saatchi Winner 'A Cheap Pee-Pee Joke'

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Dear AdAge.com editor:

I was a member of the 2002 Cannes print jury. I've been quoted by AdAge.com and USA Today as "absolutely hating" the Cannes print Grand Prix winner, which I did say.

But my problem with the choice is not related to political correctness or the use of sex, as reported. In fact, I'm sure the

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campaign is spot-on for the target, with a clever strategy. I just don't think a cheap pee-pee joke merited the title of best print ad in the world.

Characterizing the debate within the jury as having been Americans vs. Europeans isn't how it went, either. The majority of the jury obviously loved the ads, but several didn't, including Europeans.

There was some great work in the show. It seems unfortunate that the Cannes Grand Prix wasn't exactly grand. It was a bit like giving Austin Powers, The Spy Who Shagged Me an Oscar.

Nancy Vonk
Co-Creative Director
Ogilvy & Mather, Toronto

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