The Lions wins by Country

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In addition to the Grand Prix and 13 Gold Lions, U.K. shops won seven Silver Lions and 10 Bronze Lions. The U.K. Gold Lion winners are: Leagas Delaney/Adidas Trail Running shoes; Bartle Bogle Hegarty/Levi's Red Tab jeans; Leo Burnett/Mercedes SLK cars; Lowe Howard-Spink/Vauxhall Tigra cars; GGT Advertising/Big Issue newspaper sold by the homeless; BMP DDB/voting public awareness campaign; Saatchi & Saatchi/nursing recruitment; Lowe Howard-Spink/Smirnoff Red vodka; The Leith Agency/Irn-Bru soft drinks; Bartle Bogle Hegarty/Levi's Shrink-to-Fit Red Tab jeans; Bates Dorland/Banham Zoo; Leo Burnett/new arrivals lounge at Heathrow Airport; Foote Cone & Belding/Charity for the Homeless.

South Africa:

There were seven golds, two silvers and one bronze. The South African Gold Lion winners are: Two separate Gold Lions for Hunt Lascaris TBWA's work on Playtex Wonderbra; Ogilvy & Mather Rightford Searle/Department of Transport; The Jupiter Drawing Room/AAA School of Advertising; Ogilvy & Mather Rightford Searle/Volkswagen bus; two separate lions for DDB South Africa's anti-crack abuse campaigns.


Agencies in the U.S. won six golds, four silvers and three bronze. Three Gold Lions were presented to Goodby, Silverstein & Partners for work for Polaroid and Umbro soccer equipment, which won two single Gold Lions. BBDO West won two Gold Lions, one for a campaign for L.A. Cellular's Smartdigital Service, the other for a Pioneer car stereo ad. Cliff Freeman & Partners won a gold for Sauza tequila.


Brazilian agencies won five golds, seven silvers and six bronzes. The Gold Lion winners are: Almap BBDO/Autan insect repellent; Young & Rubicam/corporate campaign for Umbro; D&W Comunicacao/insecticide; DM9 Publicidade/Levi's new store; DM9 Publicidade/ corporate account for Home Page.

Rest of the World:

There were two Gold Lion winners from Canada (Ogilvy & Mather Canada/Timex Indiglo watch and BBDO Canada /courier serivce) one silver and a single bronze.

Singapore had one Gold Lion (Saatchi & Saatchi/ pet adoption), two silvers and two bronzes.

In South Korea Cheil Communications won a Gold Lion for a wide-screen TV.

In Portugal Z. Publicidade won a gold for a sticking plaster ad, while Young & Rubicam won a bronze.

A silver and a bronze were awarded in Japan and France.

There were two silvers won by Argentine agenices, two bronzes were given to Hungarian agencies, while Norway won a single bronze.

Copyright June 1997, Crain Communications Inc.

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