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Lipstick craze set to hit Europe

Published on .

PARIS--The cosmetics craze in Europe this autumn will be lipstick that doesn'trub off, industry observers predict. In Japan and the U.S., such lipsticksalready account for close to one-third of the total lipstick market.

But in Europe, their share is only 1% in specialist outlets and 6% in massmarket. This is about to change, analysts say.

Japanese cosmetics company Shiseido and French company Lancome are expected tolead the way in France. Lancome plans to launch Rouge Idole in 12 shades inFrance in October, then in the U.K. in time for Christmas and in Italy inJanuary. Rouge Idole is expected to hit the U.S. market this month.

Other brands which may follow in Shiseido's and Lancome's footsteps includeHelena Rubinstein, Clinique and Christian Dior.

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