Iced tea and khakis are among the products trying to catch Oscar cachet, with spots debuting March 21 during ABC's Academy Awards telecast. Pepsi-Cola Co., Purchase, N.Y., will unveil a new spot in its "That's Brisk, baby" campaign for the strong-performing Lipton Brisk brand. The animated :30 from J. Walter Thompson USA, New York, takes place in a Planet Hollywood restaurant where tough guy Bruce Willis, fortified by a can of iced tea, squares off against the main characters from TV's "The Jeffersons." Mr. Willis is an investor in the Planet Hollywood chain, and a summer promotion for Lipton Brisk will feature five trips for two to a Planet Hollywood party hosted by the actor.
In the latest volley in the khaki wars, The Gap, San Francisco, will use the Oscars to promote khaki pants and skirts for spring. Three new spots--featuring go-go, soul and country music--follow the acclaimed "Khakis Swing" version. The Gap created the advertising in-house; individual spots were directed by music video directors Mike Mills and McG and film director Hype Williams. The battle for share of the growing khakis market is heating up this spring as other vendors, such as VF Corp.'s Lee, prepare to expand their lines with khaki styles.
Copyright March 1999, Crain Communications Inc.