Lipton's Brew is due

Published on .

Pepsi-Lipton Tea Partnership Thursday announced its spring marketing plans for ready-to-drink Lipton tea. The brand has been renamed Lipton's Brew, from Lipton Original, and a new ad featuring a "Brew Crew" consisting of three former Miller Lite endorsers--Bob Uecker, Bubba Smith and Dick Butkus--breaks Monday, from J. Walter Thompson USA, New York. Radio ads support the effort. The brand also has new packaging and three new flavors, giving it 12 in all.

In this article:
Most Popular