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Lipton's Brew is due

Published on .

Pepsi-Lipton Tea Partnership Thursday announced its spring marketing plans for ready-to-drink Lipton tea. The brand has been renamed Lipton's Brew, from Lipton Original, and a new ad featuring a "Brew Crew" consisting of three former Miller Lite endorsers--Bob Uecker, Bubba Smith and Dick Butkus--breaks Monday, from J. Walter Thompson USA, New York. Radio ads support the effort. The brand also has new packaging and three new flavors, giving it 12 in all.

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