LIQUOR BRANDS SELLING OVER 1 MILLION CASES

Published on .

Most Popular
Thousands

Rank Brand of cases Change

1 Bacardi rum 6,170 -12.5%

2 Smirnoff vodka 5,752 +2.0%

3 Seagram's gin 4,300 +0.8%

4 Jim Beam bourbon 3,370 +0.3%

5 7 Crown blended whiskey 3,700 -3.1%

6 Popov vodka 3,560 +2.0%

7 Jack Daniel's bourbon 3,555 +4.1%

8 Bacardi Breezer 3,350 -1.5%

9 Canadian Mist 3,090 -5.3%

10 Absolut vodka 2,950 +1.7%

11 Gordon's gin 2,290 +0.4%

12 Jose Cuervo tequila 2,260 +10.4%

13 Gordon's vodka 2,250 -1.3%

14 V.O. Canadian 2,130 -0.2%

15 Gallo brandy 2,000 -4.8%

16 Windsor Supreme Canadian 2,000 -1.5%

17 Black Velvet Canadian 1,872 +2.3%

18 Canadian Club 1,800 -0.6%

19 Kamchatka vodka 1,788 -6.5%

20 Crown Royal Canadian 1,690 +5.3%

21 Heublein's cocktails 1,674 -6.2%

22 Dewar's scotch 1,625 -4.4%

23 J&B Rare scotch 1,500 +1.4%

24 Kahlua 1,400 -3.4%

25 Christian Bros. brandy 1,304 +2.4%

26 Jack Daniel's cocktails 1,300 -30.5%

26 Skol vodka 1,300 +4.0%

28 Kessler blended whiskey 1,265 +7.2%

29 Jose Cuervo margaritas 1,258 +4.4%

30 Walker 1,250 -2.3%

31 Early Times bourbon 1,200 -4.0%

32 Southern Comfort 1,190 -

33 Gilbey's vodka 1,175 -12.3%

34 Barton vodka 1,120 +2.9%

34 Stolichnaya vodka 1,120 +3.0%

36 Tanqueray gin 1,080 -3.6%

37 Lord Calvert Canadian 1,025 +2.5%

38 Gilbey's gin 1,020 -8.9%

39 Wolfschmidt vodka 1,000 +8.1%

Change compares sales figures from 1992. Source: John C. Maxwell Jr., Wheat, First Securities

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